The Story of Phoenixy Company and GUSTO Corn Puffs (Pufuleti)

The Story of Phoenixy Company & GUSTO Corn Puffs (Pufuleti) begins in 1992 in our parents’ house in Baicoi. Ever since, through perseverance and steadily investment in quality and development, Phoenixy has become one of the most successful Romanian entreprenurial initiatives and the largest corn puffs producer in Romania.

During the past 20 years, Phoenixy has succeeded in overpassing the challenges of the Romanian economic environment, and through strategic decisions and flexibility it constantly adapted its business model to the new market drivers and consumers behavior.

Consequently, we’ve built a successful brand valued at tens of millions of Euro. Moreover, during this period, GUSTO had set the quality standard in its food category, following the highest European quality and food safety standards; International Food Standard and HACCP – high level.

GUSTO is the corn puffs brand produced in Baicoi industrial unit, one of the largest plants in Europe, with over 1,000,000 corn puffs bags produced per day.

The company sales its products in Romania and other 20 countries. In the past five years international markets started to open up, with millions of foreign consumers buying GUSTO Corn Puffs in Europe, in countries such as Sweden, Germany, Spain, Italy, Greece, Czech Republic, Slovakia, Bulgaria and United Kingdom, but also in Dubai and the United States of America.

Crafted with care from the finest ingredients, our delicious corn puffs are truly uplifting, with a unique taste!

Management Team

Eliodor Apostolescu, Managing Director

Cătălin Nour, Deputy Manager

Gusto – the brand of optimism

Over the years, the promotion and communication campaigns of the Gusto brand have been appreciated and awarded both in Romanian specialty competitions, such as Romanian PR Awards, as well as international ones such as Cannes Lions.
Read more

  • Mission

    Let's make smile and optimism for the whole family, with product simplicity and high quality, to offer a healthy, delicious and 100% natural snack!

  • Vision

    Let us be the perfect, sweet or salty snack at any time of the day, consumed with family, friends or colleagues.

  • Values

    High quality product standards, perseverance, respect for consumers, employees and collaborators, innovation.

Technology and Innovation

The expanding technology used in the Gusto plant is unique in the world, was created by internationally patented company owners. This technology offers the uniqueness of our puddles, which translates into a fine texture and a special flavor. Being one of the main competitive advantages of the Gusto puddles, it takes you instantly with the thought of childhood, joy, optimism!

The knowledge gained in college by the founders of the company helped them to develop a unique, unique expansion technology in the world.

Moreover, the recipe is unique, and is proof of the company’s commitment to creating a reference brand in the snack category, offering the delicious taste and the so-called texture of the Gusto portfolio.

  • Congratulations for everything you do! For 12 years we are enjoying and crunching your puffs, together with our son.

    Ionel Augustin, Romania