In 1992, Eliodor Apostolescu and Catalin Nour, two students at the Politehnica University of Bucharest, were looking for a business idea.
With lots of creativity and energy, they’ve started with an ice-cream stand at the corner of the street and decided to further develop it in the food sector. This decision made possible the continuity of the business throughout the entire year and offered the two young entrepreneurs a great platform to experiment on.
Being a student, without any clear experience in a field of activity, they had to choose a business idea that would not pose big problems so that their experience could evolve along with the business itself. The corn puffs seemed to be a simple product to make, and so they bought an extruder from a Romanian food machine manufacturer.
In time, however, they’ve discovered that making corn puffs is an … art. And they’ve mastered this art, managing to bring Gusto Pufuleti to millions of consumers, in more than 30 countries.