The Gusto Brand – Awards and International Recognition

Gusto is the brand of optimism

Over the years, the promotion and communication campaigns of the Gusto brand have been appreciated and awarded both in Romanian specialty competitions such as Romanian PR Awards and international ones such as Cannes Lions, the pro-optimism campaign being named the most of a good PR campaign in Eastern Europe, or the SABRE Awards and the IPRA Golden World Awards.

Master Popa draws cartoons in which he was surprised by Gus, Gusto’s mascot, in various ways. Read original Romanian article

These were the starting point for hundreds of comic book inserted to the Benzi page, the first thing people come in contact with when buying Gusto, having a very simple and straightforward reason to smile.

The TV and Dogface spots have sparked a lot of talks, and have positioned the Gusto brand on optimism: “Mila, salt and air. So nothing to worry about! “In addition to the natural composition, another element describing the “optimism” of the brand was the product’s trail: a puddle that comes from a Baicoi fabric and reaches millions of consumers around the world, but also a company that has grown slowly but surely from a $2,000 investment to more than 20 million euros.